![SEO friendly blog posts](https://assets-global.website-files.com/622a3dd534ecbc2804066d7e/6295c7ef76ea096c59054296_seo-blog.gif)
Goal: Writing a blog post that not only attracts the right kind of audience but also converts them into customers.
Prerequisites or requirements: Part of the recipe assumes you’re using WordPress on your blog. But you can perform the equivalent actions on your own CMS.
Why this is important: Without a proper strategy backing up your blog posts you’ll spend a considerable amount of time writing content that will not help you achieve any of your goals.
When this is done: Every time you want to write a new blog post.
Who does this: Joint effort between the person responsible for SEO and Content.
Step 1 - Grab your keyword research spreadsheet (or perform keyword research if you don’t have done it yet)
![keyword research, keyword Mapping](https://assets-global.website-files.com/622a3dd534ecbc2804066d7e/6295c9749b041d2491278c8b_seo-blog-2.jpg)
Outcome: You have defined the exact keyword that you want to target with your blog post.
Special instructions: To be more efficient you should perform comprehensive keyword research once every few months covering a large range of topics. Then, once you pick what you’re going to write about, perform in-depth keyword research on that specific topic.
Step 2 - Create an awesome blog post outline
![how to create awesome blog posts outlines](https://assets-global.website-files.com/622a3dd534ecbc2804066d7e/6295c9bd1e35e327c7de3bac_seo-blog-3.jpg)
Outcome: You have completed the Outline Template and went through the General Blog Post Checklist included in the same SOP.
Step 3 - Perform on-page optimization on your blog post
![create an On-page optimized blog post](https://assets-global.website-files.com/622a3dd534ecbc2804066d7e/6295ca09598e414542fd20c2_seo-blog-4.jpg)
Click here to view the Yoast SOP / Click here to view the RankMath SOP / Click here to view the SEO Press SOP
Outcome: You’ve perfectly optimized the content of your post for search engines.